Bet9ja foundation frontdesk

The Bet9ja Foundation

About Us

Betting on you, Transforming Lives.

The Bet9ja Foundation is a charitable organization established by Bet9ja, Nigeria’s leading online bookmaker company that offers betting on major sporting events operating in Nigeria. The foundation's mission is to address critical challenges facing Nigeria, particularly in the areas of healthcare, education, sports development, community projects, and youth empowerment.

The foundation is committed to improving the lives of Nigerians across the country through a variety of programs and initiatives that address the unique needs of diverse communities.

Driving Change, Empowering Communities.

The Foundation key objectives are to provide access to quality healthcare, support educational opportunities, promote sports development, facilitate community projects, and empower youth to achieve their full potential.

To achieve its goals, the Foundation employs a variety of strategies, including partnering with local organizations, leveraging technology and innovation, and engaging in community-based initiatives.

The Foundation is committed to making a positive impact on the lives of Nigerians, and its nationwide programs reflect its commitment to supporting communities in a variety of diverse ways.

bet9ja foundation impacting lives

Our Core Values.

I

Inclusivity

Creating an environment where every employee and community member, regardless of background, ability, or circumstance, feels valued, respected, and empowered to contribute.

M

Motivation

Inspiring and equipping employees and communities with the skills, confidence, and opportunities to achieve their full potential and drive positive change

P

Partnership

Working together as a cohesive team and with external stakeholders to leverage collective strengths for greater impact.

A

Accountability

Maintaining transparent, open, and effective communication to build trust and ensure clarity in all internal and external interactions

C

Compassion

Acting with empathy and care in all interactions, prioritizing the well-being and dignity of colleagues and community members.

T

Transformation

Committing to actions that create lasting, positive change for employees and communities while balancing social, economic, and environmental impact.

Our Vision

To become a leading force in Corporate Social Investment (CSI) endeavours in Nigeria, recognized for our transformative projects that uplift and empower citizens and local communities, while fostering a strong and admired brand identity for bet9ja.

Executive director of bet9ja foundation
beneficiaries at scaleu event

Our Mission

To impact the lives of Nigerians and enhance opportunities for socio-economic development through strategic interventions that improve Youth development, health and well-being, Education, community infrastructure and sports development.

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